How to Sell at a Trade Show
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How to Sell at a Trade Show by Bernard H. Petrina

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Published by Executive Management Renewal .
Written in English

Subjects:

  • Business/Economics

Book details:

Edition Notes

Bk, Personal Action Planner and 3 Cassettes

The Physical Object
FormatHardcover
ID Numbers
Open LibraryOL11539331M
ISBN 100940799022
ISBN 109780940799028
OCLC/WorldCa30596815

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  Rise to the challenge of selling on the trade show floor. Step #7 – Close the deal right then and there, or pull out your appointment book and set up the opportunity for you to sell exceptionally well! Getting results in obtaining new leads and selling in a trade show environment requires savvy, sales expertise and perseverance. How to Effectively Sell Exhibit Booths. The more you can offer potential exhibitors to a trade show, the more likely you will be successful. Not only will you sell more booths, but you’ll also be able to upsell additional items, such as program book ads or sponsorships. The key to selling exhibit booths .   Kathleen Kaiser who heads up SPAWN a fabulous group dedicated to authors and publishers and based in Southern California says that elevator pitches can often be key to selling more books at events. Pitches should be short and sweet, sentences and really motivate a potential reader to buy your book. Selling Booth Space To Today's Exhibitor. The lifeblood of any exhibition or trade show business is its ability to do three things; create an awesome experience that captures the industry's attention, construct a large audience of relevant attendees and sell booth space to exhibitors that are hungry for the opportunity to connect with your attendees and industry target.

Utilize your trade show display by marketing yourself pre-show. This is where most of the magic happens A lot of companies reach out to attendees 4 - 6 weeks before the show. Set up meetings with them at your booth before the show : James C. Gibson.   In , I wrote the following post as a warning to self-published authors who fall prey to scams that take advantage of the highly recognized industry trade show, BookExpo (BEA), previously known as BookExpo America. I have updated this post since so much has changed in the last five years, both in regards to this particular trade show, as well as the publishing industry.   As an author, you will inevitably have opportunities to sell your books to the public. It may be at the back of the room after a speaking engagement, at a trade show, a festival or other public venue. While it may sound simple to show up and collect money, there are some strategies that can help make the process more successful. 1.   Trade Show Life Part 1: Pre-Show Appointment Booking. Trade shows can seem daunting to brands across the board. Whether you’re new to the game or have been around a while, it’s not uncommon.

Books can be registered for a trade show right here. Your receipt will contain details about how to get your book to us. You will need to mail a one-page Sell Sheet with your book. You can supply your own or use our service. If you have any questions, check out FAQ or call us at Trade Show Marketing Secrets® is a must read for any exhibitor that wants to sell their product to retail buyers and distributors at a tradeshow. This e-book is organized to be a quick read that everyone on your team will enjoy and benefit from reading. Whether you have a trade show circuit that you run regularly or are exhibiting at your one and only event of the season, the same principles of show sales and success apply. Choose the Right Venue If you’re an artist or crafter, you already know this, but it applies to every business. Interested in attending trade shows in person? As a bonus, you will also receive a valuable resource that teaches you how to work a trade show successfully in person (the bonus itself is worth the price of the ebook). John Bullard Sr. has over 30 years of experience buying and selling at trade shows.